Adidas
Below is just a Link I found with a cool and interesting way of showing the Adidas logo as well as incorporating the soccer shirt.
Nike Air Max
I found this campaign done by Nike to be really interesting, I really liked the lighting on the product and how they used the colours of the shoe to create an interesting 3 dimensional background with simple straight lines and lighting. I also found these gif to be really sick in the way the show off the shoe. I also thought the way they’ve placed the laces in the air makes the shoe so much more interesting to look at and all it was was a different positioning of the lassoes which adds so much more depth and engagement to the image because in a way, its presenting shoe in a different way to the norm.
But a nike Air Max 1/97 campaign and a MM Event 2 project are very different and obviously I won’t have to to fully build and reconstruct a whole shoe (or any other product of theirs)
Nike – Hypervenom II
This is another really nice Nike campaign where all they’ve done is incorporate the shoes design into the background. They’ve used greys, black and then the orange from the shoe to incorporate some colours. Again Nike has predominately used straight, ridged lines to build up their composition along with some really nice lighting. The second image is really interesting to look at as it adds history and suspense to the design but it only works cause we’ve seen the design of the shoe in the other poster .
I think i way to incorporate the lighting and shadows is to start the screen with almost no lighting (so all you can see is the outline of the shoe) and then add more lights textures and colours.
JWL 2020 