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This is my scamp for my web banner. (excuse the photoshopping (lines) over the image, I was removing the scribbled out parts).

So the web banner starts off with their name – FREDOM OF MOVEMENT, (in their font). This is displayed for a second and a half before cutting to the Vellies shoe. The shoe is display at every angle, one by one, moving from left to right and then back. This will be done with rapid cutting so you only see a glimpse of the shoe as it spins around and comes back. – I’m also considering making it fade from shoe to shoe so you get more time to look at it but I’m scared this will look tacky.
It’ll then flash with all the shoes and the word ‘freedom of movement’ and each flash of shoe shows a different variation of colour you can get the shoe in – green, lite bush, stone and toffee.

Another variation for the ending is shown below.
It depicts the Vellies shoe spinning around and jumping between the FOM logo and the shoe spinning.

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I wanted the web banner to be simple, it can’t be too long or have too much writing on it so I wanted to show off the product and show the brand name. This shows the whole shoe, variations of the shoe, the logo and name of the brand and due to the rapid cutting and flashing colours, I think it’ll be very eye catching.