Nike Advertising

Below is a campaign done by Nike called Nike React. I really liked the objects they’ve created in C4D with the smooth textures and light colours. The lighting of the whole poster is really well done as it creates a very subtle shadows on thinks but never dark enough to block or hide an object….

FOM Brand Presence (Social Media)

FOM do not have a big twitter following and their posts are very long winded on here. Their Vimeo account only has one video and it shows the product and their brand really well, I think they need to push this video much more as its only gotten 12 000 views in 5 years but…

More C4D Inspo and things I thought were cool :)

This is just some cool shapes and ideas I found that I might want to use as an idea of some of the objects that are in the background of some of my products. They’re all a basic shapes that have been warped, stretched and cut with cool textures on them. Having a background with…

C4D Inspo

Here’s some really nice C4D inspiration where they’re advertising a bag but have created an interesting composition in the background. Obviously this is a Christmas themed campaign but I really like the objects and the way the bags are displayed. It’s not your typical product on a box or shelf, the bag is almost floating…

C4D FOM

This is my C4D exercise and how it progressed, it started off with just a the cube and two cylinders, we then added textures and materials to it. After playing around with different materials and adding different ones to the the boxes, I finalised with these three – Steel Rod, Rock and Emerald, They don’t…

Nike Inspo

This is some really cool Inso I found about Nike Air Force 1’s. Here are some Adidas boots. They also created the bubbles and glass in C4D and even though its a still image I think it works so well and would like to incorporate something similar to this in my designs for FOM. Obviously…

FOM Social Media

Their Instagram and Facebook is very similar, you can see they are aiming their products at young adults, hipsters with a very friendly, outdoors, urban brand image Their only weak point is their shop on the Facebook page, I think this is poorly designed and boring as they’ve just deep edged everything and posted.